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 M A R K E T I N G   G U I D E L I N E S

 Click For PowerPoint Presentation

Petroleumbazaar.com (India) Pvt.Ltd. (PBL) is a dedicated company providing services to the oil industry. To know various activities of the company please visit our site http://www.petroleumbazaar.com 

PBL is a registered supplier with Public sector undertaking (PSU) major oil companies, private major oil companies and many other importers / exporters of petroleum products. Subject to fulfilling the statutory and other company norms, all the decontrolled products are available from PSU oil company  supply points all over India. Presently LDO grade II is available ex. Dahej, Jamnagar and Mumbai. Several private oil traders  import various petroleum products and usually markets from western coast ports. In addition to the above, FO, SKO, Marine gas oil, and LPG (Bulk) is also available at major ports as and when they are imported by these traders. 

We market these petroleum products all over India and now in a process of building marketing network of Business Partners (BP) and franchisees. As a business policy PBL does not market directly to any customers. It supplies all the products through its business partners. 

The business process given below: 

  • The direct market network will have three tier i.e. Business Partner (BP)., Franchisee and end user.

  • In every town there will be only one / two BP. Each BP will appoint, with prior approval of PBL, Franchisees, who will ultimately cater to the customers Diagrammatically the structure can be represented as follows :

 

Business Partner :

We are in the process of appointing BPs in all the major towns / markets. The proposed BP has to submit an application containing the details of his business activities and a plan of action to market, free trade products of PBL. The prime responsibilities of BP is  as follows : 

  • BP must meet the sales target mutually agreed on product-to-product and overall basis.

  • BP shall recommended appointment of Franchisee selection

  • BP shall have technical personnel to support the marketing effort of franchisee.

  • BP shall ensure that the franchisee is active and providing proper services to the customers.

  • Though the company will send direct communication to franchisee, its interpretation and implementation will be BP’s prime responsibility.

  • Sending MIS as desired by the company.

BP need to pay an one time refundable deposit of Rs. 50000 and non-refundable Rs. 10,000 per annum as annual fee towards administrative expenses. The Revenue model for the BP is given below.

  • BP will get commission / discount on the quantity of products sold directly by BP.

  • BP shall get 10% of the total commission for the products sold by Franchisee.

  • BP will also retain a refundable deposit of Rs.2000 each franchisee enrolled up to 25 such enrolments. Beyond 25 entire franchisee deposit will be passed on to PBL.

Franchisee :

BP in consultation with PBL representative will recommend franchisee which can will be approved by PBL HO. Prime responsibilities of the Franchisee is as follows : 

  • To meet the sales target as mutually agreed with BP / PBL.

  • Enroll customers, fulfillment of supplies, servicing the need of the customers, providing technical and other support through BP or PBL.

  • Send MIS as per requirement of PBL.

Franchisee will pay an one time refundable deposit of Rs.20,000 and Rs. 2500 per annum as annual fee towards administrative expenses. Franchisee will get 90% commission / discount on the quantity of product sold to the end user / direct customer.

If you are interested to become a Business Partner or Franchisee please e-mail us at sales@petroleumbazaar.com   

or Contact Us  
PetroleumBazaar .com India Pvt Ltd
104-108 Cine Star Compound 
Trikamdas Road
Kandivali(W)
Mumbai-400067
Tel-091-022-28077840 , TeleFax -091-022-28017099


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